It’s time to stop relying on cold calling and mailers, because the next big real estate deal may be hidden in your Facebook feed.
Every real estate professional knows that not all home sellers are the same. While others casually explore their options and wait for the perfect market conditions. Motivated sellers, on the other hand, are owners who have to sell and are actively looking for a solution. You must reach these sellers first if you want to close your real estate deal. Otherwise, someone else will.
The problem? Real estate agents and investors tend to run ads that are too broad, ineffective, and generic. A lot of them throw money at ad platforms in hopes of getting leads, but they end up getting inquiries from homeowners who “might” sell in a year or just want to check their home’s value. That’s wasted time, wasted budget, and wasted opportunity.
Google Ads: Finding Motivated Sellers The Moment They Decide To Sell
With Google Ads (specifically Search Ads), real estate professionals can catch high-intent sellers – homeowners who are actively searching for solutions like:
- “Sell my house fast in (city)”
- “Cash home buyers near me”
- “Best real estate agent to sell my home”
- “How do I sell my house without a realtor?”
When a homeowner types one of these searches, they’re already in decision-making mode. They have intent. So, if your ad appears at the top of Google, you get a direct route to those leads before your competitors do.
How Top Agents & Investors Win with Google Ads:
- Bid on Seller-Focused Keywords (Not Just Real Estate Terms)
Most agents waste money bidding on broad terms like “real estate agent near me.” That’s a buyer keyword. Instead, focus on:
- “Sell my house quickly in (city)”
- “Avoid foreclosure options”
- “How to sell an inherited house”
- “Selling my house without repairs”
These keywords target sellers who are actively hunting for immediate solutions, resulting in a much higher conversion rate.
- Use Negative Keywords to Filter Out Time-Wasters
Not every search is from a motivated seller. The best realtors use negative keywords to prevent wasted ad spending on irrelevant clicks. Examples:
- “How to buy a house” (this is a buyer query, not a seller)
- “Zillow home values” (someone just researching, not selling)
- “DIY home selling tips” (a seller looking to do it alone, not hire an agent)
- Create Ad Copy That Speaks to Seller’s Pain Points
A generic ad that says “Looking to Sell? Call Us!” won’t convert. The best Google Ads tap into emotional triggers and offer clear solutions, like:
Weak Ad Copy:
Thinking of selling? Contact us today for a free consultation! (This is too broad.)
High-Converting Ad Copy:
“Behind on payments? Facing foreclosure? We buy houses FAST. No fees, no repairs. Get a cash offer in 24 hours.”
This speaks to real seller pain points and compels action.
- Landing Page Optimization: The ” Winning Formula” Most Agents Ignore
Even if your Google Ad is perfect, a bad landing page will kill conversions. High-performing realtors send clicks to dedicated seller-focused landing pages—not just their website homepage.
Winning Landing Page Formula:
- Clear Headline: “Need to Sell Your Home Quickly? Get a Cash Offer Today!”
- Short Form: Ask only for name, phone, and address (not a long, intimidating form).
- Social Proof: Show seller testimonials or “X homes sold this year.”
- Urgency & CTA: “Call now for a no-obligation offer.”
Google Ads are only as good as the landing page behind them. If your ad brings in traffic, but the page doesn’t instantly build trust and encourage action, you’ll waste your budget.
Facebook Ads: Finding Motivated Sellers Before They Even Search
Unlike Google Ads, where people actively search, Facebook Ads help realtors target homeowners based on behaviours and life events—before they even start looking for an agent.
Why does this work? Because people’s digital footprints give away selling intent before they say a word.
- How Top Agents & Investors Win with Facebook Ads:
Use Life Event Targeting to Find High-Intent Sellers
Facebook allows you to target homeowners going through key selling moments:
- “Recently Divorced” (many couples sell after separation)
- “Job Relocation” (moving for work is a major selling trigger)
- “New Baby” or “Empty Nesters” (upsizing or downsizing homes)
- “Probate & Estate Settlements” (inherited properties often need quick sales)
By layering these life event filters, realtors can run ads only to people likely to sell soon.
- Retarget Website Visitors & Lead Forms for Maximum Conversions
If someone clicked your ad or visited your landing page but didn’t fill out the form, they’re still a lead—they just weren’t ready yet.
Top realtors use retargeting ads to stay in front of these homeowners until they take action. Example:
Day 1: Homeowner visits your site but doesn’t convert.
Day 3: They see a Facebook ad: “Thinking of selling? Get an instant cash offer now.”
Day 7: Another ad appears with a testimonial: “How we helped John sell in 10 days for top dollar.”
Day 10: The homeowner fills out your form—because your persistent, strategic advertising kept you top-of-mind.
- Test Multiple Ad Formats to See What Converts the Best
Some homeowners respond to video testimonials; others prefer simple image ads. The best agents test different creatives:
- Video Ads: Agent introductions, client success stories
- Carousel Ads: “See how much homes in [city] are selling for!”
- Infographics: “3 Signs It’s Time to Sell Your Home Fast”
By testing multiple ad types, realtors find the format that resonates best with their local audience.
Win Motivated Sellers With Facebook, Google, And V Leads
Finding motivated home sellers isn’t about running ads and hoping for the best—it’s about precision, strategy, and execution. The best real estate professionals know that Google Ads help them capture sellers actively searching for solutions, while Facebook Ads allow them to identify potential sellers before they even start looking.
But the truth is, not every realtor has the time or resources to get good at ad targeting, optimizing landing pages, and tweaking copy. That’s why the best agents combine exclusive seller leads with digital marketing. You don’t have to do the hard work — we give you pre-screened, high-intent sellers who are ready to move forward.
Instead of competing with dozens of agents for the same cold leads, V Leads Services connects you with exclusive leads in your market—no wasted ad spend, no chasing unqualified sellers.
If you’re ready to close more deals and work smarter, not harder, it’s time to add V Leads Services to your strategy.
